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AND
AT THIS
SINFUL SPEAKEASY,
YOU WILL JOIN THE
AS YOU SIP ON
AND ENJOY
seven sinners
give into temptation
devilish cocktails
AT THE EARTH'S MOST INNER CORE
diabolical bites
In the Immersive Project Studio, we were tasked with designing a themed experience to engage guests for 45 minutes to three hours, and that fits in a physical space of 5,000 to 20,000 square feet. It was developed from high-level concept and elevator pitch to a set of final deliverables that were presented to a panel of industry professionals. This was an individual project created solely by myself.
Everybody has a vice; something that they know is inherently bad, but that tempts them nonetheless. From a young age, we are taught to do what is right, but what if we had a chance to give in to all of our guilty pleasures?
The building is a means to convey the story: guests enter onto the second floor and, after signing their soul over to the sinners, the world of temptation is revealed to them. The second floor of the rotunda overlooks the inner core, but guests first have a chance to indulge in temptations from each one of the seven deadly sins. As we like to say, “if in heaven you don’t excel, you can always party down in hell.” Once guests have passed through all of the seven deadly sins, they are worthy of joining the party down below. Descending the grand staircase leads guests right to the inner core, and right into the middle of the dance floor. Once admitted to the inner core, there is endless dancing, and endless partying. The DJ booth will always host the hottest DJ’s on the scene and the VIP booths with bottle service will allow for an even more permanent residence in the inner core.
There is one way out of the inner core: guests have a chance to confess their sins. However, once you have confessed your sins, the party does not necessarily have to stop. If your confession is really worthy, you just may make it to bliss, the heavenly lounge above. No one is ever as good as they seem… enjoy a more private and VIP experience, while still looking down on the party and indulging a little from up above.





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1. speakeasy entrance (out of elevator)
2. pride (mirror maze)
3. lust (bar & lounge)
4. greed (gambling & games)
5. sloth (lounge, charging stations, tv's)
6. envy (bar)
7. wrath (bar)
8. vip entrance to bliss (elevator)
9. gluttony (sit-down restaurant)
10. grand stairs down to the inner core
11. inner core (1st floor)
12. restrooms


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